Since COVID, the Newark Museum of Art (NMOA) had its doors closed for the betterment of residents. However for June 3rd, they wanted a big reopening. So, under the supervision of Brian Anderson and The Perception, a design campaign came forth as a new, bright look for the company.

The phrase “The NMOA is…” became the new identity that not only expressed what the museum now was, but who the community around the museum was as well. The redesign branched to socials and poster ads, but the concept also bled into their other campaign ideas as well (Part of the Community…)

Interested to learn and see more? Visit https://www.newarkmuseumart.org/

Art Director: Brian Anderson, Emily Kelley